Twenty vs HubSpot
What does
HubSpot really cost?
A feature-by-feature price check, with sources. Most of what HubSpot gates behind tiers is simply included in Twenty.
What costs extra over there
Feature
On HubSpot
On Twenty
Пользовательские объектыModel deals, assets, or anything else
Included from Pro, $9/user
Full workflow automationTrigger actions on record changes
Included from Pro
Teams & permission setsControl who sees and edits what
Roles from Pro, row-level on Organization
Getting startedRequired onboarding on paid tiers
None, start in minutes
List prices from HubSpot's public pricing page, billed annually, checked on July 30, 2026. Spotted an inaccuracy? Tell us and we will fix it.
The bill, side by side
A 20-person sales team, billed annually
HubSpot
$39,500
in year one20 × Sales Hub Enterprise ($150)$36,000/yr
Mandatory onboarding (one-time)$3,500
≈ $165 per user per month in year one
Twenty
$4,560
in year one≈ 8× less
20 × Organization ($19)$4,560/yr
Onboarding$0
$19 per user per month, that's it
Fair play
HubSpot brings a full marketing suite and a huge agency ecosystem. If you need marketing automation more than a CRM, it is a fair choice.
Run the comparison on your own data
Import your data and see your own numbers. Most teams migrate from HubSpot in under a day.