Shape Your CRM to Your Business - How a Real Estate Agency Used Twenty to Transform Chaos into a Growth Engine
Homeseller, founded by Singapore's top performing property agent, handles massive transaction volume. All communication happens on WhatsApp—no email, no calendars, just group chats. Thousands of them, and growing.
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Their team couldn’t keep up with the spreadsheets and a legacy custom CRM. Answering growth questions got exponentially harder:
Which deals are getting stuck?
Where are leads coming from, and how many?
How many property views are facilitated?
What’s our close rate?
That’s when Mike and Azmat from 9 Dots Ventures, a full-stack growth team, stepped in. They rebuilt everything on Twenty—an open-source CRM they could run, shape, and connect to whatever they needed.
“Twenty lets us build a CRM around the business and not the business around the CRM.”
Mike Babiy
Founder of 9 Dots Ventures
It wasn’t just a CRM. It became the control hub.
A custom data model shaped around their sales and operations flow
Automated workflows powered by n8n and Webhooks
Dashboards in Grafana fed live from Twenty
AI-Powered WhatsApp parsing—pulling insights from 2,000+ messages a day
“Twenty is the heart of the system. Everything branches from it.”
Azmat Parveen
9 Dots Ventures
They kept their habits. Now their CRM helps the business scale. The full rollout is set for July 2025, but the results are already clear: